Harvard Square LEGACY BUSINESS CAMPAIGN
A 60 Day Campaign to Highlight Small Businesses, Small Business Owners, and Legacy Businesses of Harvard Square through Bloggers, Instagrammers, and Influencers
Anticipated Launch: March 1st 2019
Location: Harvard Square
WHY DO WE NEED THE HARVARD SQUARE LEGACY BUSINESS CAMPAIGN?
SMALL BUSINESSES | CULTURAL IMPACT | HISTORIC VALUE
As out of town chains start to rent out prime property in harvard square, the small businesses that have been the heart and soul are pushed out at an alarming rate. the campaign uses the power of social media influencers from new england and out of town to highlight the businesses and business owners that are worth protecting in the square.
we aim to reach 20 million readers across new england and tourists coming to harvard square.
HOW WILL WE DO IT?
We will use travel bloggers, youtubers, instagrammers and content creators with large social media followings to promote the businesses, business owners and stories of historic Harvard Square. In 60 days, we plan to partner with 30 different social media influencers to create over 200 pieces of new content about small businesses in Harvard Square and reach 20 Million readers.
WHAT DO WE NEED?
We are looking for $20,000 for the following:
Payment to influencers for their content
Funds for food and coffee tastings for influencers at historic small businesses in Harvard Square
Paid social media adverts for the campaign to get buy-in from small businesses and larger community
Providing content to each business in order to amplify their individual business pages